We donate 50% of profits to help build toilets because we believe access to a safe, dignified loo is a basic human right. Thanks to our amazing community (that’s you!), we’ve been able to donate over £4.5 million to help provide proper sanitation for the 2 billion people in need. Now that’s a lot of toilets!
Aside from being a great place to read, toilets are pretty magical – they keep waste out of waterways, prevent all sorts of nasty situations and provide a safe, dignified place for a person to do their business. But toilets are a part of a bigger system of health initiatives called WASH, which stands for Water, Sanitation and Hygiene. Together, these three elements save lives, boost economies and strengthen communities. It’s all pretty amazing.
We’re really into toilets, but we’re certainly not experts. Those are our charity partners! We’ve chosen our particular partners because we knew our dollars would have the greatest reach in their hands. Working with a group of high-impact organisations in the world’s most underserved regions means we’re on the fast track to making sure everyone has access to proper sanitation.
We hope so! Well, sort of. We want other entrepreneurs to see it’s possible to have a profitable business that gives back. We weren’t always making multimillion dollar donations – our first ever donation was to WaterAid for $2,500 Australian dollars. But because we established our donation model in the very beginning, we’re able to scale our business while prioritising impact, all with the help of our customers who believe in our mission. That’s not to say we haven’t made mistakes! In fact, we’d love to tell you about them.
